ITALY – Overview of medical device industry and healthcare statistics

Below you will find basic demographic and healthcare market data on Italy, plus specific information about the medical device and healthcare industries.

Overview of medical device industry: Italy is the fourth largest medical device market in Europe and was valued at US$10 billion in 2014. However, growth is expected to be minimal in coming years. The market contracted in 2015 and is not expected to recover to its 2014 value until 2019, when it could reach US$10.5 billion.

In spite of these challenges, the Italian medical device market is innovative and mature, with a strong start-up culture and an emphasis on local production. Italian medical device manufacturers are usually small to mid-sized companies that serve the healthcare industry as well as export their products to other parts of Europe and beyond. Despite the presence of local manufacturers, there is still a high demand for imported products, which account for more than half of the Italian market.

Opportunities in the Italian market: The Italian market is very sophisticated and values innovative, high-quality medical technologies. High-tech yet cost-effective products that deliver strong healthcare outcomes will perform best. Imported products from the United States and throughout Europe and are well received, especially those from Germany, France, The Netherlands, and Belgium. Medical devices in the areas of preventative care, diagnostic imaging, dental products, patient aids, orthopedics, and prosthetics are in greatest demand.

Industry challenges in Italy: Like much of Europe, the Italian market is in a lull. The relatively weak Euro continues to create pricing challenges for some importers. Also, increasing healthcare costs and budget cuts have forced the Italian government—the primary purchaser of medical devices—to prioritize price when making purchasing decisions. Medical device manufacturers may need to provide more information about their products to demonstrate they are a good use of resources.

How Italy compares to other markets

  ITALY Compare to
GERMANY
Compare to
UNITED KINGDOM
Population 61,855,120 80,854,408 64,088,222
Primary language(s) Italian German English
Total healthcare spending $201 billion $437 billion $252 billion
Healthcare expenditures total (% of GDP) 9.2% 11.3% 9.1%
Healthcare expenditures per capita $3258 (USD) $5411 (USD) $3935 (USD)
Expenditures on healthcare Government: 76%
Private: 24%
Government: 77%
Private: 23%
Government: 83%
Private: 17%
Size of medical device market (USD) $10 billion (USD - 2014) $26 billion (USD – 2014) $9.5 billion (USD)
Number of hospital beds 3.4 per 1000 people 8.2 per 1000 people 2.9 per 1000 people
Age distribution 0-14 years: 14%
15-64 years: 64%
65 years and over: 22% (2015 est.)
0-14 years: 13%
15-64 years: 66%
65 years and over: 21% (2015 est.)
0-14 years: 17%
15-64 years: 65%
65 years and over: 18% (2015 est.)
Life expectancy at birth Male: 79 years
Female: 85 years
Male: 78 years
Female: 83 years
Male: 78 years
Female: 83 years
Currency Euro (€) Euro (€) Pound sterling (£)

Want to see how Italy compares to many other countries in Europe and around the world? Download our free PDF Healthcare spending by country.