With 1.3 billion people and steadily rising incomes, India is obviously going to be a major medical device market. However, the dispersion of the population presents an interesting distribution challenge. How does a medical device manufacturer maximize sales potential in a country where there are more than 50 metropolitan areas with 1,000,000+ people? India has 7 union territories and 28 states with different languages and cultures.
For this reason, foreign manufacturers entering the Indian market cannot expect to achieve success by selecting distributors in Delhi, Mumbai, Bangalore and Kolkata alone. To establish a good distributor network and to maintain a lasting business relationship, you need to connect personally to distributors. Finding the best medical distributors in India, in the right places, takes specialized knowledge, local contacts and patience.
Through our local office in the city of Secunderabad, we help you identify and qualify appropriate medical distributors and marketing partners all over India. Our approach is systematic and effective. First, we develop a detailed medical distributor profile based on your needs. Starting with our local market networks and databases, this helps us quickly narrow the field of potential distributors throughout India. Next, we contact these distributors, introduce your company and provide product information, pricing, and samples (if applicable).
Interested medical device distributors will be interviewed, asked to provide details on how they intend to launch your products, and will be checked for references. Ultimately, the decision of which medical distributors to select is up to you but we can assist you at every stage of the process.
Depending on your needs and local presence, we are also available to manage your ongoing relationships with your medical distribution partners in India. For instance, we can assist with contract negotiations or monitoring of your distributors to ensure that they are promoting your products as agreed. Our local office can also inform you about new competing products entering the Indian market. We can have as much or little involvement as you need.