There are a number of international trade shows where manufacturers of medical devices can exhibit their products and services. Connecting with quality distributors or leads at these large tradeshows requires much more than an investment in booth fees, display materials, and travel costs. Showing up at these trade shows with a nice booth and fancy brochures doesn’t guarantee you will find the best distributor or attract the quality leads.
The companies with lots of tradeshow traffic don't set up their booth and hope for the best. They planned ahead and made it happen.
In this white paper we discuss 9 points to help prepare for these events.
About the author:
Edgar Kasteel is Emergo's Distribution Division Manager.