Doing business in the Middle East

Are you considering selling your medical device or IVD in the Middle East? Before doing business in any foreign country, it is important to learn about regional diversity, business culture, meeting protocol, and negotiation techniques. Some medical device manufacturers assume business is done the same way across all Arab countries, but this is not the case.

This white paper provides an overview of common practices and business customs you should follow to optimize your success entering the Middle East market. You will learn:

  • What is the role of religion in business customs?
  • How should we approach meetings and negotiations?
  • How formal is Middle East business culture?
  • How do sales through tenders operate?

You will learn all this and more in this 5-page white paper.

About the Author:
Emad Elmasry is the Middle East Managing Director with Emergo Group, based in Cairo, Egypt. He has worked in regulatory affairs since medical device regulations first came to the Middle East over a decade ago. Prior to Emergo Group, his work included hiring and managing distributors and sales teams as well as managing several start-ups across the Middle East. He holds a degree in Telecommunication Engineering from Helwan University, and advanced certificates in Sales & Marketing and Business Administration from the American University in Cairo.